What is a Customer Data Platform?
Treasure Data is a Customer Data Platform (CDP). Understanding what a CDP is and how it works will help you understand more about what Treasure Data can do for your organization.
Increasingly, it is becoming important for organizations to keep up with the technology that allows them to understand who their customers are by leveraging the organizations’ stores of customer data. Technology can be used to create better customer experiences, but the problem is that organizations have their data in many locations and no way to unify that data across the organization’s various data silos. A Customer Data Platform provides the organization with a solution to this problem.
What is a Customer Data Platform? According to the CDP Institute, “a Customer Data Platform is packaged software that creates a persistent, unified customer database that is accessible to other systems.” In addition to gathering customer profile data, it is also a place to gather data that impacts customers as well and then allows the organization to use that data to create a more personalized experience for each of their customers.
What does the Customer Data Platform look like?
The Customer Data Platform allows you to pull in your 1st Party Data, which is all of the data your organization owns such as POS data, ERP data, web logs, and social data,in to one place. The CDP can also connect with your organization’s channels such as your website, CRM, and social media which are additional sources of data, but also opportunities for activation of campaigns.
In addition, you can ingest 2nd and 3rdparty data which affects your customers such as demographic info, weather, occupation and income.
Being able to ingest your company data and your channel data into a unified place as well as then activating campaigns back out through your channels allows you to understand the customer as they move through the customer lifecycle and personalize that journey. This will help you orchestrate an enhanced customer journey all the way from awareness to advocacy.
CDP Use Cases
Below are examples of how the Treasure Data CDP can help you optimize your customer’s journey.