The Audience Builder is a tool in the Audience Suite that unifies your customer data.
Audience Builder provides an interface that professionals, who are not database designers or developers, can use to define a data model for customer data. You can use Audience Builder to manage, unify, consolidate, organize, and link data from all your Arm Treasure Data tables.
Audience Builder gives you an ability to build a single view of a customer, that includes capturing all interactions associated with your brand. When the customer data is unified by Audience Builder, Treasure Data users, such as marketing professionals, can create customer segments without writing any SQL queries. Users can personalize customer communications and conversations of any size and in any channel.
Within Audience Builder, you do one thing:
Data Modeling for your customer data. When the data model is defined, Audience Builder automatically generates a series of logic to unify customer data into one huge flat table.
How to Use Audience Builder
For more details on creating Audience and using Audience Builder, see:
- Audience Builder: Data Modeling
- Data Enrichment
- Processing Engine & Resource Pools
- Audience Builder Integration with Workflow