Overview: Defining a Data Model for Customer Data AWS US AWS Tokyo IDCF

Audiences tool allows you to unify your customer data. When the customer data is unified by Audiences, you can create customer segments without writing any SQL queries. You can personalize customer communications and conversations of any size and in any channel.

Audiences provides an interface that professionals, who are not database designers or developers, can use to define a data model for customer data. You can use Audiences to manage, unify, consolidate, organize, and link data from all your Treasure Data tables.

In the Audience Suite interface, click New Audience. You see the workspace where you can define your Audience.

Audiences gives you an ability to build a single view of a customer, that includes capturing all interactions associated with your brand. 

Within Audiences, you create a Data Model for your customer data. When the data model is defined, the Audience builder automatically generates a series of logic to unify customer data into one huge flat table.

Working in the Audience View

For more details on creating and using Audiences see:

• Audience: Data Modeling
• Data Enrichment
• Processing Engine & Resource Pools
• Audience: Integration with Workflow