After you create segments, you can activate (export) the segment data to the target systems. Targets include Email Marketing Systems, Marketing Automation Systems, Advertising Platforms, CRM, ERP, Cloud Services, and SFTP. The Activation view makes it easier to send customer or account segments to those target systems.
To Activate Segments
- Go Audience Studio>Segments. Select the segment or create a new segment.
- On the right side panel, click on menu options.
- Select Create Activation.
- Define the fields for the activation. Optionally, map columns from TD to columns in the target location of the segment data.
- Click Create to save the activation or Create & Run Now to activate the segment.
Your data is moved to the target according to the schedule defined for the segment. For example, if None, the data is moved immediately.