Segmentation is the activity of filtering a collection of customer or account profiles. Within Treasure Data, you can create segments, based on the touch point from any channel.
To perform any customer segmentation, the Audience must already be built in Audience Builder. The audience is the basis for all data you view in Batch Segmentation and Real-time Segmentation.
Batch or Real-time Segmentation
You can create two types of segments from your Audience: Batch Segments and Real-time Segments
Batch segmentation occurs against audiences built from data across a variety of different sources, and unified using Treasure Workflow and the Audience Creation features. As such, these audiences can be more deeply enriched and customized to handle your marketing team’s most complex use cases.
Batch Segments can then be used for syndication to marketing tools and advertising networks, such as email campaign platforms and social networks. In addition, you can use Batch Segments to enable real-time personalization for people visiting your website, using the Personalization API.
The advantage of Real-time Segmentation is that it can be used to create segments from even the most recent actions taken by someone on your website, including visitors coming to your website for the first time.
Real-Time Segmentation can be used to enable real-time personalization for people who are visiting your website, using the Personalization API.
Create a New Segment
Batch Segments or
Real-time Segments from the Audience Suite menu, click
New Batch Segment to create a new customer segment. Then click
(+) button to start creating the conditions within the segment.
Attributes, Behaviors, and existing Segments
Then you can create conditions based on Attributes, Behaviors, and existing Segments.
Segmentation by Attributes
You can create segments by customer attributes.
Segmentation by Behaviors
You can create segments by customer behaviors.
Segmentation with existing Segments
You can create segments based on the segments already saved or defined.
And / Or
Now you can combine multiple conditions by either
Save the Segment
Save to name and save the segment.
Activate Your Segments
After you create your segments, you can syndicate segments to target systems or use them with Personalization API. Refer to the following topics: