Sizmek provides access to their Cookie-Level Data Feeds that contain non-aggregated event level data for your ad campaigns directly from the Sizmek ad server logs. These feeds can now be seamlessly integrated into Arm Treasure Data enabling you to unlock deep insights about your campaign performance from these raw impression, click and conversion logs. Some common analytical use cases include,
- Reach and Frequency Analysis
- In house Attribution Modeling
- Audience Insights
Please contact your Sizmek account rep to learn how to configure your Sizmek account to receive Cookie-Level Data Feeds.
Once you have enabled Cookie-Level Data Feeds on the Sizmek side, you can use Treasure Data’s pre-built data connector to access your files from FTP.
Please contact us for details.