Google/DFA provides access to Data Transfer reports that contain non-aggregated event level data for your ad campaigns directly from the DoubleClick ad server logs. These reports can now be seamlessly integrated into Arm Treasure Data enabling you to unlock deep insights about your campaign performance from these raw impression, click and conversion logs. Some common analytical use cases include,
- Reach and Frequency Analysis
- In house Attribution Modeling
- Audience Insights
Refer to the following articles to learn how to configure your Google account to enable Data Transfer Reports.
Once you have enabled Data Transfer on the Google side, you can use Treasure Data’s pre-built data connector to access your files from Google Cloud Storage.
Contact us for details.