- Basic knowledge of Treasure Data.
The Challenge: CRM + MA + Web Data Unification
Marketers are often facing the challenges of associating data between CRM, MA (Marketing Automation), and Web anonymous / know customer tracking data. This loses the ability to track the complete customer funnel, and makes it impossible to measure the end-to-end marketing campaign ROI.
Tracking Marketo Forms Submission
Marketo Forms is commonly used to capture website leads. By calling
MktoForms2.loadForm() function, marketers can embed the forms created by Marketo.
td_client_id (1st part cookie) or
td_global_id (3rd party cookie)) with Email addresses.